Spark, from Gravity
Your page speaks to everyone, which is why it moves no one.
Answer 14 questions about one person, the buyer your offer was built for. Spark writes that person out in full, then writes the landing page that speaks to them, in the order a decision actually gets made.
Find your ideal client- 14 questions
- No account to start
- Eleven beats, in order
- 01What is your ideal client's deepest desire? (The core tension they feel)
- 02Who is your ideal customer? (Demographics, psychographics, characteristics)
- 03What does success look like for them? (Their ultimate destination and transformation)
The first three of 14.
A page is a choice about who gets to feel spoken to.
Most owners arrive holding a description of a market: an age band, a job title, a revenue range. It was accurate the day it was written. Every sentence built from it describes a category, and a category has never read anything. One person has.
The questions that follow ask harder things. What your buyer would say at the end of a hard week. What they have already tried. What they will hold against you while they decide. Those answers are the ones your buyer recognizes as their own.
- 04How are they currently trying to solve this problem? (What alternatives exist?)
- 05Why isn't their current solution working? (The 'before' state problem)
- 06What would the ideal solution look like from their perspective?
Three of the harder ones, as they are asked.
One person, and the page follows.
Spark holds you to a single buyer across every question, then writes two things from that one person: a profile you can read back, and the page that speaks to them.
How it works
- 01
Answer the questions
One at a time, with room to think. Stall on one and Spark offers lines back, drawn from what you have already written.
- 02
Meet your ideal client
A named person with a story, what they have tried, what they will hold against you, scored across six dimensions of how a buying decision feels.
- 03
Read the page written for them
Eleven beats in one order, in your business’s voice, speaking to that buyer and to nobody else.
Every answer stays editable. Change one, generate again, and the profile and the page are rewritten from the answer you changed.
Where your work lives
this browser while you answer your account once you sign in any other machine same address, same page
Signing in is offered at the end, never before.
The order is the argument.
Anyone can list beats. What holds is the sequence, and the sequence bends around the one emotion your buyer is deciding on. Choose Safe and the page earns trust before it explains anything. Choose Significance and it leads with who your buyer becomes.
Copying a layout gets you the eleven headings. Changing what the page argues means changing which emotion it is built to move, which is a question about your buyer rather than about your page.
- 01What it costs to stay put
- 02The one thing to do next
- 03The thing nobody else is saying
- 04The answer, stated once
- 05How it works
- 06What holds after Monday
- 07The moment that lands
- 08A promise with a name
- 09The evidence behind the claim
- 10The last questions
- 11The close
The eleven beats every generated page carries.
The question you stall on is the one worth having.
Somewhere in the middle most people stop typing. Spark reads what you have already said and offers three lines back, in your words rather than a template’s. Take one, edit it, or leave all three and write your own.
A blank is information. The questions you cannot answer about your own business are usually the ones costing you money, which is why Spark hands you something to argue with rather than a spinner.
- 08What is the decision they have made, or are about to make?
- 09What specific problem does your product or service solve for them?
- 10What is the proprietary name for your unique framework, tool, or principle?
The middle three, where most people slow down.
Nothing invented.
Every line of your profile and every line of your page is written from the answers you gave, and from nothing else. Read a sentence that sounds wrong and the answer behind it is the one worth revisiting.
What arrives at the end
- 14questions, answered one at a time
- 1named client, written out in full
- 6dimensions of the decision, scored with what stands in the way
- 11beats of a landing page, in the order that argues
- SignificanceRecognition and personal value
- SafeTrust, reliability, confidence
- SupportedPartnership, mentorship, care
- SuccessfulAchievement and competence
- Surprise-and-delightCreativity and positive emotion
- ShareBelonging to something bigger than yourself
The questions people ask
- Do I need an account to start?
- No. All 14 questions run without one, and so does the profile and the page they produce. Signing in is offered at the end, once there is something worth keeping.
- What happens to my answers?
- They stay in your browser while you work. Sign in and they are kept with your email address as well, so the same answers open on whatever machine you sign in from next.
- Can I change an answer afterwards?
- Yes. Every answer stays editable from the review screen. Generate again and the profile and the page are rewritten from what you changed.
- What do I actually get?
- A named client profile with their story, what they have tried and what they will object to, scored across 6 dimensions; four marketing statements in your own voice; and a full 11-beat landing page written for that buyer.